Apple’s Last Year at Macworld
Apple today announced that this year is the last year the company will exhibit at Macworld Expo. Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, will deliver the opening keynote for this year’s Macworld Conference & Expo, and it will be Apple’s last keynote at the show.
This is a huge black eye for IDG which runs the Expo. There used to be two Macworld Expos each year, one on the East Coast (Boston or New York) in the summer and one in San Francisco in the winter. The East Coast show shriveled up and died after Apple withdrew from the show (to refocus on WWDC and other smaller press events they had more direct control over). I have a hard time believing that the San Francisco show is destined for anything else now that Apple is out. Hell, Steve couldn’t even be bothered to show up this year, and Adobe, Belkin, Seagate, and others have already pulled out.
It’s a sad day for Expo fans.